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Empowering Passionate Communities
Empowering Passionate Communities Welcome to Insider House, LLC, where we empower passionate communities. From our flagship networking site for models and photographers, Model Insider, to our community hub for The Rocky Horror Picture Show, RockyHorror.org, our mission is to create, operate and grow communities of individuals who are passionate about their interests. Learn More...

Insider House Features…

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Model Insider

The community that started it all. Model Insider is soon to be upgraded to our latest next-generation platform.

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RockyHorror.org

Insider House is the power behind RockyHorror.org, the Internet's largest Rocky Horror Picture Show community!

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Rockypedia.org

A major step forward for the Rocky Horror Picture Show FAQ: Rockypedia.org continues to grow!

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Facebook rolled out new code around the 4th of this month that further attenuates the news feed you see. If you thought posts from your friends and interests were being filtered before, you’ll be shocked – SHOCKED, I TELL YOU – to find out that it’s much worse, now.

Businesses are starting to push back, but not nearly hard enough. Businesses who have put time and effort over the years to gather tens, if not hundreds of thousands of “fans” are finding that only a very small percentage of them will see their updates unless those businesses pay for promotion. Even businesses that paid Facebook for ads to gather those fans are finding that they now have to pay again (and again, and again) to reach them. I’ll say that again: they paid to acquire the fans, and now have to pay every time they want to reach them.

Even the “trick” of adding a page to your interests lists no longer works. I thought it did, but after being told that it didn’t seem to get the job done, I did a little research and, sure enough, it’s now filtered as well.

There’s a business opportunity here – there’s no reason someone can’t write a bot that hits pages directly, gathers the permalinks, and creates an RSS (or some other protocol) feed that can then be imported, perhaps even on a subscription level.

Is this the beginning of the end for the Facebook news feed? What happens if everyone gets so fed up that they start their browsing day using, say, the new Social API that FireFox is currently testing in beta? What if some inventive service aggregates all of your social feeds into a nice, digested format for you?

Yes, I know, the light bulb just went on for you, too. I’ll just come out and say it:

What happens if FlipBook switches from using Facebook’s feed API and directly hits pages to ensure they get 100% of your desired feed?

Hey Facebook? Fix it quick or someone (ahem, FlipBook) is going to fix it for you.

Just saying.

(Please feel free to share, but attribute – I’m addicted to social cred like good crack)

We’re about a full month into the third quarter, so it’s time for a quick look at where we are and what we’re up to at Insider House.

Progress on the next version of our core platform continues, with, as is typical in all huge projects, some components ahead of schedule and some components behind. Ahead of schedule and complete are things like our core infrastructure, user management systems and image portfolios. Taking a little longer than we’d hoped are our forum enhancements and the new casting calls and travel notice systems for Model Insider. While they’re a little behind, they’re still well past the midpoint and completion is definitely in sight. Most of our systems are currently in an internal testing phase, and once we get the user interfaces to the point where they’re reasonably understandable (if not yet pretty), we’ll be ready to open the development site to our internal beta testers.

A number of smaller sites have been stood up in the past few months, mostly projects that were developed either on free time or, in most cases, as vehicles for proof of concept on one of the new platform components or to test a completed subsystem. Sites such as Discount Indulgence and Model Justice fall into these categories. While it may not be apparent, these parallel projects all tie into the major core development of our next generation platform.

The Rocky Horror Community continues to enjoy success as the largest online Rocky Horror community. Our Facebook Page has over 24,000 active fans and, a little over a year since opening our doors, we’ve demonstrated to the RHPS community that we’re here to stay and support the show.

We’ve also teamed up with an incredibly talented artist, Sarah Elizabeth Hartman to bring you Dear Future Boyfriend, a great web comic. Sarah is truly a gifted artist and her outlook on relationships will bring a smile to your face.

What are the plans going forward? Quite simple: we complete the new generation of our platform, starting with an upgrade of Model Insider, and then expand our communities extensively using the new, scalable platform. Its development isn’t a sprint, it’s a marathon, and we do see the finish line approaching. With all that we’ve learned in the past few years, we’re putting into practice some good lessons that will serve to allow us to continue to grow in the future. The upgrade of Model Insider will include a completely new user interface and simplification of what, we agree, is a site that, while powerful, can be confusing and cluttered.

We also have a new feature set for our ZenAllure profiles, including a number of new designs with some pretty spectacular surprises for both free as well as premium members. ZenAllure will also be available for some of our other communities, as we’ve had many requests from those who would like to show off their images in other areas. We’ll also be bringing back our Model Insider chat, due to popular demand, with a new system that addresses all of the concerns our membership had with the first version.

And, of course, we continue to develop and prepare Covocity, our “stealth mode” project that will take our properties to the next level and integrate what we do into a single, cohesive offering. If all goes to schedule (and that’s a big “if,” of course), we expect to announce Covocity in Q4 and hope that it will be met with a chorus of, “Oh, my, now I get it!”