Facebook rolled out new code around the 4th of this month that further attenuates the news feed you see. If you thought posts from your friends and interests were being filtered before, you’ll be shocked – SHOCKED, I TELL YOU – to find out that it’s much worse, now.
Businesses are starting to push back, but not nearly hard enough. Businesses who have put time and effort over the years to gather tens, if not hundreds of thousands of “fans” are finding that only a very small percentage of them will see their updates unless those businesses pay for promotion. Even businesses that paid Facebook for ads to gather those fans are finding that they now have to pay again (and again, and again) to reach them. I’ll say that again: they paid to acquire the fans, and now have to pay every time they want to reach them.
Even the “trick” of adding a page to your interests lists no longer works. I thought it did, but after being told that it didn’t seem to get the job done, I did a little research and, sure enough, it’s now filtered as well.
There’s a business opportunity here – there’s no reason someone can’t write a bot that hits pages directly, gathers the permalinks, and creates an RSS (or some other protocol) feed that can then be imported, perhaps even on a subscription level.
Is this the beginning of the end for the Facebook news feed? What happens if everyone gets so fed up that they start their browsing day using, say, the new Social API that FireFox is currently testing in beta? What if some inventive service aggregates all of your social feeds into a nice, digested format for you?
Yes, I know, the light bulb just went on for you, too. I’ll just come out and say it:
What happens if FlipBook switches from using Facebook’s feed API and directly hits pages to ensure they get 100% of your desired feed?
Hey Facebook? Fix it quick or someone (ahem, FlipBook) is going to fix it for you.
(Please feel free to share, but attribute – I’m addicted to social cred like good crack)